Occupation salary profile

Advertising and Promotions Managers

SOC 11-2011 BLS OEWS May 2025 H-1B LCAs, last 12 months

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

National median · BLS
$133,660
▲ +5.28% YoY
H-1B sponsor median
$130,541
▲ +0.42% YoY · 114 LCAs
Average salary · BLS
$154,280
Mean annual wage
U.S. employment
21,470
Jobs (BLS)
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Enter your pay and a location to see where you stand against BLS and H-1B pay, your estimated take-home pay, and your purchasing power.

Pay range for Advertising and Promotions Managers

Annual base pay at each percentile. BLS covers all U.S. workers in this occupation; H-1B covers 114 certified Labor Condition Applications filed by sponsoring employers in the last 12 months.

Percentile All U.S. workers (BLS) H-1B sponsored
10th — entry pay$63,300$72,900
25th$91,370$90,000
Median (50th)$133,660$130,541
75th$201,050$178,750
90th — top pay$286,240$240,000
H-1B sponsors pay a median of $130,541 for Advertising and Promotions Managers — 2.3% below the BLS national median of $133,660.

Hourly ⇄ annual pay

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Based on hrs/week × weeks/year = 2,080 hrs
Projections 2025–2035

Job outlook for Advertising and Promotions Managers

BLS projects employment of advertising and promotions managers to decline 3.7% from 2025 to 2035, while employment across all occupations grows 3.5%. About 2,300 openings are projected each year, on average, from new jobs and from replacing workers who retire or move to other occupations.

Jobs 2025 → 2035
33,200 → 31,900
-1,200 jobs
Projected change
-3.7%
All occupations: +3.5%
Openings per year
2,300
Average, 2025–2035
Typical entry education
Bachelor's degree
Plus less than 5 years experience
Self-employed
35.1% of workers (2025)
Preparation needed (O*NET Job Zone 4)
Considerable Preparation Needed. Most of these occupations require a four-year bachelor's degree, but some do not.
Fastest-declining jobs → Best-paying jobs that need a bachelor's degree →

Source: U.S. Bureau of Labor Statistics, Employment Projections 2025–2035 · BLS Occupational Outlook Handbook →

H-1B sponsored pay

Pay by H-1B wage level

Employers assign every H-1B filing a Department of Labor prevailing-wage level, from Level I (entry) to Level IV (fully competent). Pay rises steeply with level.

H-1B median $130,541
Change vs prior year +0.42%
After inflation (CPI-U) -2.63%
Wage level LCAs Share P25 Median P75
Level I 37 32.5% $72,000 $85,000 $130,000
Level II 37 32.5% $113,422 $135,000 $180,000
Level IV 16 14% $180,000 $242,500 $294,488
Skills & tools

Skills needed for Advertising and Promotions Managers

How important each skill and knowledge area is for this job, rated by O*NET on a 1–5 scale from surveys of workers and occupational analysts.

Top skills
  • Active Listening4.1
  • Speaking4.1
  • Critical Thinking3.9
  • Judgment and Decision Making3.9
  • Social Perceptiveness3.9
  • Complex Problem Solving3.8
  • Coordination3.8
  • Reading Comprehension3.8
  • Writing3.8
  • Time Management3.6
Top knowledge areas
  • Sales and Marketing4.7
  • English Language4.7
  • Communications and Media4.6
  • Administration and Management4.5
  • Customer and Personal Service4.5
  • Administrative3.9
  • Personnel and Human Resources3.7
  • Computers and Electronics3.7
Software and technology used
Microsoft ExcelMicrosoft Office softwareMicrosoft PowerPointAdobe AcrobatAdobe After EffectsAdobe Creative Cloud softwareAdobe IllustratorAdobe InDesignAdobe PhotoshopExtensible markup language XMLFacebookGoogle AnalyticsHubSpot softwareHypertext markup language HTMLJavaScriptMarketo Marketing AutomationMicrosoft AccessMicrosoft Outlook

Highlighted = in demand: frequently listed in employer job postings for this occupation (O*NET).

Source: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.

About the job

What advertising and promotions managers do

  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
  • Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
  • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
  • Prepare budgets and submit estimates for program costs as part of campaign plan development.
  • Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
Also called
Ad Manager (Advertising Manager)Ad Sales Manager (Advertising Sales Manager)Promotions DirectorPromotions ManagerAccount ExecutiveAd Accounts Executive (Advertising Accounts Executive)Ad Director (Advertising Director)Ad Sales Director (Advertising Sales Director)Classified Ad Manager (Classified Advertising Manager)Creative Services Director
More job titles for this occupation (21)
Account ManagerAd Account Executive (Advertising Account Executive)Ad Account Manager (Advertising Account Manager)Ad Agency Manager (Advertising Agency Manager)Ad Campaign Manager (Advertising Campaign Manager)Ad Coordinator (Advertising Coordinator)Ad Executive (Advertising Executive)Ad Operations Manager (Advertising Operations Manager)Ad Production Manager (Advertising Production Manager)Campaign DirectorCampaign ManagerCampaign Program ManagerDigital Ad Manager (Digital Advertising Manager)Digital Advertising DirectorDigital Marketing CoordinatorMedia DirectorOnline Advertising Director (Online Ad Director)Promotions Executive Producer (Promos Executive Producer)Promotions Marketing ManagerPromotions SupervisorStreet Team Manager

Source: O*NET 31.0 (USDOL/ETA, CC BY 4.0). These are general job titles, not H-1B filings; for titles employers actually filed, see “Job titles” above.