Occupation salary profile

Marketing Managers

SOC 11-2021 BLS OEWS May 2025 H-1B LCAs, last 12 months

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

National median · BLS
$166,790
▲ +3.58% YoY
H-1B sponsor median
$176,400
▲ +3.16% YoY · 2,241 LCAs
Average salary · BLS
$177,770
Mean annual wage
U.S. employment
395,240
Jobs (BLS)
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Enter your pay and a location to see where you stand against BLS and H-1B pay, your estimated take-home pay, and your purchasing power.

Pay range for Marketing Managers

Annual base pay at each percentile. BLS covers all U.S. workers in this occupation; H-1B covers 2,241 certified Labor Condition Applications filed by sponsoring employers in the last 12 months.

Percentile All U.S. workers (BLS) H-1B sponsored
10th — entry pay$90,260$110,000
25th$123,020$136,000
Median (50th)$166,790$176,400
75th$216,410$223,000
90th — top pay$293,610$272,397
H-1B sponsors pay a median of $176,400 for Marketing Managers — 5.8% above the BLS national median of $166,790.

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Based on hrs/week × weeks/year = 2,080 hrs
Projections 2025–2035

Job outlook for Marketing Managers

BLS projects employment of marketing managers to grow 6.9% from 2025 to 2035, faster than the 3.5% average for all occupations. About 34,000 openings are projected each year, on average, from new jobs and from replacing workers who retire or move to other occupations.

Jobs 2025 → 2035
421,600 → 450,800
+29,100 jobs
Projected change
+6.9%
All occupations: +3.5%
Openings per year
34,000
Average, 2025–2035
Typical entry education
Bachelor's degree
Plus 5 years or more experience
Self-employed
5.3% of workers (2025)
Preparation needed (O*NET Job Zone 4)
Considerable Preparation Needed. Most of these occupations require a four-year bachelor's degree, but some do not.
Fastest-growing jobs → Best-paying jobs that need a bachelor's degree →

Source: U.S. Bureau of Labor Statistics, Employment Projections 2025–2035 · BLS Occupational Outlook Handbook →

H-1B sponsored pay

Pay by H-1B wage level

Employers assign every H-1B filing a Department of Labor prevailing-wage level, from Level I (entry) to Level IV (fully competent). Pay rises steeply with level.

H-1B median $176,400
Change vs prior year +3.16%
After inflation (CPI-U) +0.03%
Wage level LCAs Share P25 Median P75
Level I 439 19.6% $99,528 $117,541 $140,000
Level II 629 28.1% $140,000 $163,000 $189,612
Level III 402 17.9% $180,752 $205,000 $230,000
Level IV 448 20% $225,534 $255,556 $300,000
H-1B job titles

Salaries by job title in Marketing Managers

The 21 most-filed job titles inside SOC 11-2021, from 2,241 H-1B filings. Seniority words and level numbers are grouped (“Senior Data Engineer II” counts as Data Engineer). Tap a title for its full range, wage levels and the exact titles employers used.

Job title LCAs Share P25 Median P75 YoY
Product Manager 255 11.38% $131,132 $164,151 $223,200 -1.86%
Marketing Manager 186 8.3% $100,000 $130,500 $176,195 +10.9%
Product Marketing Manager 84 3.75% $145,138 $177,188 $200,000 +6.1%
Business Development Manager 55 2.45% $97,816 $120,000 $171,428 +3.27%
Marketing Director 36 1.61% $125,000 $155,020 $199,558 -2.55%
Chief Marketing Officer 21 0.94% $160,000 $235,373 $300,000 -5.85%
Manager, Product Marketing 21 0.94% $155,000 $157,100 $200,397 -16.76%
Director, Product Management 19 0.85% $198,763 $230,000 $260,333 -2.43%
TikTok Shop 18 0.8% $133,800 $147,500 $214,260 -4.84%
Principal Product Management 16 0.71% $161,656 $182,994 $205,000 —
Vice President of Marketing 16 0.71% $199,405 $227,000 $250,299 +2.87%
Director of Product Marketing 15 0.67% $189,072 $210,000 $252,348 -2.64%
Executive Director 12 0.54% $219,450 $269,100 $280,530 +5.76%
Director of Product 11 0.49% $200,000 $218,338 $272,500 —
Principal Product Manager 11 0.49% $207,550 $222,500 $229,180 +3.27%
Manager, Product Management 11 0.49% $158,917 $162,800 $195,600 -13.23%
Customer Success Manager 11 0.49% $77,476 $87,016 $111,678 —
Staff Product Manager 10 0.45% $175,521 $204,472 $227,070 +2.24%
Brand Manager 10 0.45% $117,050 $139,992 $165,632 +19.14%
Vice President, Product Management 10 0.45% $236,000 $284,658 $296,250 +9.48%
Principal, PMT - External Services 10 0.45% $181,100 $181,100 $199,025 +0%

Titles are cleaned from the employer's own LCA text (codes and typos removed, nothing invented). Rows need 10+ filings in this SOC.

Skills & tools

Skills needed for Marketing Managers

How important each skill and knowledge area is for this job, rated by O*NET on a 1–5 scale from surveys of workers and occupational analysts.

Top skills
  • Active Listening4.1
  • Speaking4.0
  • Active Learning3.9
  • Complex Problem Solving3.9
  • Critical Thinking3.9
  • Judgment and Decision Making3.9
  • Monitoring3.9
  • Persuasion3.9
  • Reading Comprehension3.9
  • Systems Evaluation3.9
Top knowledge areas
  • Sales and Marketing4.7
  • English Language4.5
  • Customer and Personal Service4.3
  • Communications and Media4.1
  • Administration and Management4.0
  • Education and Training3.2
  • Personnel and Human Resources3.2
  • Administrative3.2
Software and technology used
Atlassian JIRAMicrosoft ExcelMicrosoft Office softwareMicrosoft PowerPointSalesforce softwareStructured query language SQLAdobe AcrobatAdobe After EffectsAdobe Creative Cloud softwareAdobe IllustratorAdobe InDesignAdobe PhotoshopAmazon RedshiftAmazon Web Services AWS softwareApache CassandraApache HadoopApache HiveApple macOS

Highlighted = in demand: frequently listed in employer job postings for this occupation (O*NET).

Source: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.

About the job

What marketing managers do

  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Initiate market research studies, or analyze their findings.
  • Compile lists describing product or service offerings.
Also called
BD Director (Business Development Director)Brand ManagerMarketing DirectorProduct ManagerBD Manager (Business Development Manager)Market Development ExecutiveMarket Development ManagerMarketing Communications ManagerMarketing CoordinatorProduct Marketing Manager
More job titles for this occupation (22)
Business DeveloperCategory ManagerChannel ManagerCommercial DirectorDigital Marketing ManagerDigital Product ManagerInternet Marketing ManagerMarket Analysis DirectorMarket Research ManagerMarketing Administrator (Marketing Admin)Marketing ExecutiveMarketing OfficerMarketing Operations Director (Marketing Ops Director)Marketing Product ManagerMarketing Sales SupervisorMedia Marketing DirectorMembership DirectorProduct Development ManagerProduct Line Manager (PLM)Product Management DirectorSales Marketing DirectorSustainable Products Marketing Manager

Source: O*NET 31.0 (USDOL/ETA, CC BY 4.0). These are general job titles, not H-1B filings; for titles employers actually filed, see “Job titles” above.