Occupation salary profile

Market Research Analysts and Marketing Specialists

SOC 13-1161 BLS OEWS May 2025 H-1B LCAs, last 12 months

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Excludes “Web and Digital Interface Designers” (15-1255), “Art Directors” (27-1011), “Graphic Designers” (27-1024), and “Public Relations Specialists” (27-3031).

National median · BLS

$78,760

▲ +2.35% YoY

H-1B sponsor median

$85,000

▲ +0.55% YoY · 5,025 LCAs

Average salary · BLS

$89,490

Mean annual wage

U.S. employment

899,580

Jobs (BLS)

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Pay range for Market Research Analysts and Marketing Specialists

Annual base pay at each percentile. BLS covers all U.S. workers in this occupation; H-1B covers 5,025 certified Labor Condition Applications filed by sponsoring employers in the last 12 months.

Percentile	All U.S. workers (BLS)	H-1B sponsored
10th — entry pay	$43,390	$54,000
25th	$58,350	$65,000
Median (50th)	$78,760	$85,000
75th	$108,310	$130,000
90th — top pay	$155,480	$168,000

H-1B sponsors pay a median of $85,000 for Market Research Analysts and Marketing Specialists — 7.9% above the BLS national median of $78,760.

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Projections 2025–2035

Job outlook for Market Research Analysts and Marketing Specialists

BLS projects employment of market research analysts and marketing specialists to grow 7% from 2025 to 2035, faster than the 3.5% average for all occupations. About 82,000 openings are projected each year, on average, from new jobs and from replacing workers who retire or move to other occupations.

Jobs 2025 → 2035

952,700 → 1,019,000

+66,300 jobs

Projected change

+7%

All occupations: +3.5%

Openings per year

82,000

Average, 2025–2035

Typical entry education

Bachelor's degree

No related experience required

Self-employed: 3.8% of workers (2025)
Preparation needed (O*NET Job Zone 4): Considerable Preparation Needed. Most of these occupations require a four-year bachelor's degree, but some do not.

Fastest-growing jobs → Best-paying jobs that need a bachelor's degree →

Source: U.S. Bureau of Labor Statistics, Employment Projections 2025–2035 · BLS Occupational Outlook Handbook →

H-1B sponsored pay

Pay by H-1B wage level

Employers assign every H-1B filing a Department of Labor prevailing-wage level, from Level I (entry) to Level IV (fully competent). Pay rises steeply with level.

H-1B median $85,000

Change vs prior year +0.55%

After inflation (CPI-U) -2.5%

Wage level	LCAs	Share	P25	Median	P75
Level I	1,558	31%	$52,050	$60,174	$69,784
Level II	1,647	32.8%	$71,247	$82,139	$100,900
Level III	895	17.8%	$99,424	$125,951	$152,000
Level IV	850	16.9%	$125,000	$156,396	$184,501

H-1B job titles

Salaries by job title in Market Research Analysts and Marketing Specialists

The 50 most-filed job titles inside SOC 13-1161, from 5,025 H-1B filings. Seniority words and level numbers are grouped (“Senior Data Engineer II” counts as Data Engineer). Tap a title for its full range, wage levels and the exact titles employers used.

Job title	LCAs	Share	P25	Median	P75	YoY
Market Research Analyst	470	9.35%	$55,972	$65,000	$74,278	+3.17%
Market Research Analyst · full pay range (470 LCAs) P10$48,685 P25$55,972 Median$65,000 P75$74,278 P90$86,778 Median by H-1B wage level Level I$60,174259 LCAs Level II$72,000167 LCAs Level III$86,88934 LCAs Level IV$137,9328 LCAs Exact titles filed (5+ LCAs) Senior Market Research Analyst8 LCAs · median $85,140 Market Research Analyst across all occupations →
Marketing Specialist	345	6.87%	$55,000	$66,560	$79,789	+7.89%
Marketing Specialist · full pay range (345 LCAs) P10$49,513 P25$55,000 Median$66,560 P75$79,789 P90$88,006 Median by H-1B wage level Level I$60,000198 LCAs Level II$73,250116 LCAs Level III$92,39422 LCAs Level IV$131,2508 LCAs Exact titles filed (5+ LCAs) Senior Marketing Specialist11 LCAs · median $93,600 Marketing Specialist across all occupations →
Marketing Analyst	144	2.87%	$59,625	$67,206	$86,955	-0.37%
Marketing Analyst · full pay range (144 LCAs) P10$48,693 P25$59,625 Median$67,206 P75$86,955 P90$115,011 Median by H-1B wage level Level I$55,00062 LCAs Level II$75,00061 LCAs Level III$105,00012 LCAs Level IV$120,3799 LCAs Exact titles filed (5+ LCAs) Senior Marketing Analyst17 LCAs · median $116,699 Marketing Analyst across all occupations →
Business Development Specialist	112	2.23%	$54,766	$66,696	$80,000	+10.53%
Business Development Specialist · full pay range (112 LCAs) P10$48,730 P25$54,766 Median$66,696 P75$80,000 P90$104,963 Median by H-1B wage level Level I$54,76652 LCAs Level II$72,88333 LCAs Level III$82,00020 LCAs Level IV$156,0007 LCAs Exact titles filed (5+ LCAs) Senior Business Development Specialist8 LCAs · median $103,750 Business Development Specialist across all occupations →
Product Manager	109	2.17%	$128,176	$146,453	$195,000	-2.36%
Product Manager · full pay range (109 LCAs) P10$104,496 P25$128,176 Median$146,453 P75$195,000 P90$240,000 Median by H-1B wage level Level II$107,28118 LCAs Level III$146,45350 LCAs Level IV$196,50132 LCAs Exact titles filed (5+ LCAs) Product Manager III - MBA16 LCAs · median $142,800 Senior Product Manager14 LCAs · median $173,650 Product Manager III6 LCAs · median $144,626 Product Manager across all occupations →
Product Marketing	100	1.99%	$127,900	$142,800	$157,100	+0%
Product Marketing · full pay range (100 LCAs) P10$102,482 P25$127,900 Median$142,800 P75$157,100 P90$176,100 Median by H-1B wage level Level II$130,00040 LCAs Level III$157,10055 LCAs Exact titles filed (5+ LCAs) Product Marketing III38 LCAs · median $154,880 Product Marketing II24 LCAs · median $128,000 Product Marketing across all occupations →
Market Analyst	54	1.07%	$54,824	$65,000	$84,875	-3.58%
Market Analyst · full pay range (54 LCAs) P10$49,900 P25$54,824 Median$65,000 P75$84,875 P90$130,910 Median by H-1B wage level Level I$60,00032 LCAs Level II$70,27012 LCAs Level IV$151,6508 LCAs Market Analyst across all occupations →
Product Marketing Manager	50	1%	$134,355	$154,078	$191,919	+0%
Product Marketing Manager · full pay range (50 LCAs) P10$108,940 P25$134,355 Median$154,078 P75$191,919 P90$210,000 Median by H-1B wage level Level II$135,0007 LCAs Level III$149,23818 LCAs Level IV$195,00021 LCAs Exact titles filed (5+ LCAs) Senior Product Marketing Manager5 LCAs · median $139,150 Product Marketing Manager across all occupations →
Digital Marketing Specialist	46	0.92%	$58,000	$67,340	$79,789	-3.8%
Digital Marketing Specialist · full pay range (46 LCAs) P10$49,346 P25$58,000 Median$67,340 P75$79,789 P90$88,528 Median by H-1B wage level Level I$58,00023 LCAs Level II$75,00019 LCAs Digital Marketing Specialist across all occupations →
Marketing Manager	46	0.92%	$75,480	$108,404	$160,100	-13.28%
Marketing Manager · full pay range (46 LCAs) P10$60,174 P25$75,480 Median$108,404 P75$160,100 P90$185,076 Median by H-1B wage level Level I$60,1749 LCAs Level II$101,92013 LCAs Level III$156,0008 LCAs Level IV$119,03815 LCAs Marketing Manager across all occupations →
Account Manager	46	0.92%	$78,447	$93,159	$124,750	-16.07%
Account Manager · full pay range (46 LCAs) P10$67,238 P25$78,447 Median$93,159 P75$124,750 P90$141,000 Median by H-1B wage level Level I$67,0007 LCAs Level II$84,58625 LCAs Level III$116,9076 LCAs Level IV$130,0007 LCAs Exact titles filed (5+ LCAs) Senior Account Manager6 LCAs · median $121,500 Account Manager across all occupations →
Account Executive	43	0.86%	$74,058	$88,000	$102,946	-12%
Account Executive · full pay range (43 LCAs) P10$65,000 P25$74,058 Median$88,000 P75$102,946 P90$119,038 Median by H-1B wage level Level I$73,10013 LCAs Level II$97,98911 LCAs Level III$99,71210 LCAs Level IV$119,0386 LCAs Exact titles filed (5+ LCAs) Senior Account Executive7 LCAs · median $97,989 Account Executive across all occupations →
Retail Vendor Manager	43	0.86%	$96,468	$133,300	$142,800	+2.74%
Retail Vendor Manager · full pay range (43 LCAs) P10$86,400 P25$96,468 Median$133,300 P75$142,800 P90$150,000 Median by H-1B wage level Level II$91,91412 LCAs Level III$142,80026 LCAs Exact titles filed (5+ LCAs) Retail Vendor Manager III18 LCAs · median $142,500 Retail Vendor Manager II10 LCAs · median $93,682 Retail Vendor Manager III - MBA9 LCAs · median $142,800 Retail Vendor Manager across all occupations →
Product Management	43	0.86%	$160,040	$190,075	$203,146	+4.44%
Product Management · full pay range (43 LCAs) P10$152,378 P25$160,040 Median$190,075 P75$203,146 P90$220,114 Median by H-1B wage level Level II$156,66510 LCAs Level III$191,10017 LCAs Level IV$216,25915 LCAs Product Management across all occupations →
Business Development Analyst	42	0.84%	$55,994	$66,352	$83,725	+11.24%
Business Development Analyst · full pay range (42 LCAs) P10$52,148 P25$55,994 Median$66,352 P75$83,725 P90$145,560 Median by H-1B wage level Level I$60,00029 LCAs Level II$82,4506 LCAs Level IV$168,0005 LCAs Business Development Analyst across all occupations →
Business Analyst	35	0.7%	$57,750	$67,413	$79,500	-6%
Business Analyst · full pay range (35 LCAs) P10$50,975 P25$57,750 Median$67,413 P75$79,500 P90$83,856 Median by H-1B wage level Level I$60,00020 LCAs Level II$80,00013 LCAs Business Analyst across all occupations →
Marketing Coordinator	33	0.66%	$55,000	$60,174	$71,000	-2.46%
Marketing Coordinator · full pay range (33 LCAs) P10$48,854 P25$55,000 Median$60,174 P75$71,000 P90$76,846 Median by H-1B wage level Level I$60,00023 LCAs Level II$71,72510 LCAs
Market Research Analyst and Marketing Specialist	32	0.64%	$54,401	$62,616	$70,500	-48.87%
Market Research Analyst and Marketing Specialist · full pay range (32 LCAs) P10$48,069 P25$54,401 Median$62,616 P75$70,500 P90$79,979 Median by H-1B wage level Level I$60,20017 LCAs Level II$65,00011 LCAs
Functional Marketing	28	0.56%	$93,500	$102,400	$130,175	-14.31%
Functional Marketing · full pay range (28 LCAs) P10$82,139 P25$93,500 Median$102,400 P75$130,175 P90$144,176 Median by H-1B wage level Level II$96,18018 LCAs Level III$137,9007 LCAs Exact titles filed (5+ LCAs) Functional Marketing II18 LCAs · median $96,180 Functional Marketing III8 LCAs · median $140,550
Marketing Research Analyst	28	0.56%	$53,076	$60,587	$74,662	-2.35%
Marketing Research Analyst · full pay range (28 LCAs) P10$46,522 P25$53,076 Median$60,587 P75$74,662 P90$92,400 Median by H-1B wage level Level I$60,00017 LCAs Level II$63,0008 LCAs
TikTok Shop	27	0.54%	$109,000	$120,000	$150,000	-14.29%
TikTok Shop · full pay range (27 LCAs) P10$98,000 P25$109,000 Median$120,000 P75$150,000 P90$165,000 Median by H-1B wage level Level II$109,0008 LCAs Level III$125,00010 LCAs Level IV$130,0009 LCAs Exact titles filed (5+ LCAs) TikTok Shop - Category Manager5 LCAs · median $130,000 TikTok Shop across all occupations →
Analyst generic	27	0.54%	$65,021	$75,000	$89,900	-6.25%
Analyst · full pay range (27 LCAs) P10$60,104 P25$65,021 Median$75,000 P75$89,900 P90$103,846 Median by H-1B wage level Level I$65,00013 LCAs Level II$80,00011 LCAs Exact titles filed (5+ LCAs) Senior Analyst12 LCAs · median $82,650 Analyst across all occupations →
Consultant generic	26	0.52%	$100,000	$120,000	$130,000	+26.32%
Consultant · full pay range (26 LCAs) P10$87,500 P25$100,000 Median$120,000 P75$130,000 P90$141,478 Median by H-1B wage level Level II$101,7409 LCAs Level III$129,0009 LCAs Level IV$120,0007 LCAs Exact titles filed (5+ LCAs) Senior Consultant9 LCAs · median $120,000 Consultant across all occupations →
Business Development Manager	26	0.52%	$80,000	$90,500	$121,100	+0.56%
Business Development Manager · full pay range (26 LCAs) P10$70,000 P25$80,000 Median$90,500 P75$121,100 P90$141,500 Median by H-1B wage level Level II$83,70014 LCAs Level IV$136,0006 LCAs Business Development Manager across all occupations →
Digital Marketing Analyst	23	0.46%	$63,003	$79,789	$85,000	+21.4%
Digital Marketing Analyst · full pay range (23 LCAs) P10$56,380 P25$63,003 Median$79,789 P75$85,000 P90$98,699 Median by H-1B wage level Level I$67,6007 LCAs Level II$79,79512 LCAs
Digital Marketing Strategist	22	0.44%	$53,248	$70,000	$79,800	+7.69%
Digital Marketing Strategist · full pay range (22 LCAs) P10$48,859 P25$53,248 Median$70,000 P75$79,800 P90$81,041 Median by H-1B wage level Level I$50,5658 LCAs Level II$77,10010 LCAs
Research Analyst	21	0.42%	$56,000	$70,564	$85,400	+0.81%
Research Analyst · full pay range (21 LCAs) P10$52,000 P25$56,000 Median$70,564 P75$85,400 P90$98,000 Median by H-1B wage level Level I$55,50010 LCAs Level II$82,2726 LCAs Research Analyst across all occupations →
General Marketing	21	0.42%	$90,000	$118,200	$130,000	-0.96%
General Marketing · full pay range (21 LCAs) P10$89,128 P25$90,000 Median$118,200 P75$130,000 P90$150,000 Median by H-1B wage level Level II$90,1646 LCAs Level III$125,80013 LCAs Exact titles filed (5+ LCAs) General Marketing III13 LCAs · median $125,800 General Marketing II6 LCAs · median $90,164
Data Analyst	20	0.4%	$53,477	$70,980	$79,080	+3.35%
Data Analyst · full pay range (20 LCAs) P10$53,477 P25$53,477 Median$70,980 P75$79,080 P90$131,000 Median by H-1B wage level Level I$53,4777 LCAs Level II$73,0009 LCAs Data Analyst across all occupations →
Search Marketing Strategist	19	0.38%	$53,854	$65,000	$77,002	+2.22%
Search Marketing Strategist · full pay range (19 LCAs) P10$47,682 P25$53,854 Median$65,000 P75$77,002 P90$98,400 Median by H-1B wage level Level I$57,58712 LCAs
Marketing Associate	19	0.38%	$67,500	$70,000	$77,500	+18.4%
Marketing Associate · full pay range (19 LCAs) P10$55,360 P25$67,500 Median$70,000 P75$77,500 P90$85,836 Median by H-1B wage level Level I$70,00014 LCAs
Marketing Data Analyst	18	0.36%	$69,838	$82,394	$108,750	+14.44%
Marketing Data Analyst · full pay range (18 LCAs) P10$67,850 P25$69,838 Median$82,394 P75$108,750 P90$117,360 Median by H-1B wage level Level I$69,7847 LCAs Level II$100,0009 LCAs
Client Solutions Manager	17	0.34%	$100,500	$133,000	$139,000	+3.91%
Client Solutions Manager · full pay range (17 LCAs) P10$88,008 P25$100,500 Median$133,000 P75$139,000 P90$155,515 Median by H-1B wage level Level II$94,6805 LCAs Level III$139,0006 LCAs Level IV$137,0005 LCAs
Market Research Specialist	15	0.3%	$60,174	$68,000	$71,500	+13.01%
Market Research Specialist · full pay range (15 LCAs) P10$56,170 P25$60,174 Median$68,000 P75$71,500 P90$77,036 Median by H-1B wage level Level I$60,1749 LCAs Level II$68,4536 LCAs
Manager generic	15	0.3%	$102,191	$128,814	$165,000	+17.1%
Manager · full pay range (15 LCAs) P10$83,832 P25$102,191 Median$128,814 P75$165,000 P90$174,000 Median by H-1B wage level Level IV$165,0009 LCAs Exact titles filed (5+ LCAs) Senior Manager5 LCAs · median $85,000 Manager across all occupations →
Sales Analyst	14	0.28%	$66,732	$81,474	$89,296	+7.37%
Sales Analyst · full pay range (14 LCAs) P10$62,481 P25$66,732 Median$81,474 P75$89,296 P90$90,805 Median by H-1B wage level Level I$62,6705 LCAs Level III$89,5745 LCAs
Program Manager	14	0.28%	$86,500	$118,600	$136,925	-3.06%
Program Manager · full pay range (14 LCAs) P10$59,534 P25$86,500 Median$118,600 P75$136,925 P90$169,923 Median by H-1B wage level Level II$84,0005 LCAs Level IV$169,7445 LCAs Program Manager across all occupations →
Performance Marketing Manager	14	0.28%	$122,914	$154,078	$171,312	—
Performance Marketing Manager · full pay range (14 LCAs) P10$106,485 P25$122,914 Median$154,078 P75$171,312 P90$188,576 Median by H-1B wage level Level IV$158,2296 LCAs
Product Marketing Specialist	12	0.24%	$75,018	$83,524	$95,407	-3.22%
Product Marketing Specialist · full pay range (12 LCAs) P10$70,262 P25$75,018 Median$83,524 P75$95,407 P90$99,933
Marketing Strategist	12	0.24%	$58,351	$70,442	$80,493	-6.08%
Marketing Strategist · full pay range (12 LCAs) P10$55,250 P25$58,351 Median$70,442 P75$80,493 P90$82,143 Median by H-1B wage level Level I$57,5005 LCAs Level II$75,2765 LCAs
Business Development Representative	12	0.24%	$65,294	$71,750	$80,475	+24.44%
Business Development Representative · full pay range (12 LCAs) P10$56,468 P25$65,294 Median$71,750 P75$80,475 P90$82,115 Median by H-1B wage level Level II$76,75010 LCAs
Associate Manager	12	0.24%	$82,139	$110,416	$128,000	+5.33%
Associate Manager · full pay range (12 LCAs) P10$80,024 P25$82,139 Median$110,416 P75$128,000 P90$148,040 Median by H-1B wage level Level II$85,6346 LCAs Associate Manager across all occupations →
Associate generic	12	0.24%	$70,000	$85,000	$99,600	-5.56%
Associate · full pay range (12 LCAs) P10$70,000 P25$70,000 Median$85,000 P75$99,600 P90$104,460 Median by H-1B wage level Level II$85,0009 LCAs Associate across all occupations →
Strategist	12	0.24%	$73,750	$82,000	$100,000	-18%
Strategist · full pay range (12 LCAs) P10$65,500 P25$73,750 Median$82,000 P75$100,000 P90$113,500 Median by H-1B wage level Level I$70,0005 LCAs Level II$100,0005 LCAs
Category Manager	12	0.24%	$105,000	$122,700	$135,000	—
Category Manager · full pay range (12 LCAs) P10$100,500 P25$105,000 Median$122,700 P75$135,000 P90$139,500 Median by H-1B wage level Level II$115,20010 LCAs Exact titles filed (5+ LCAs) Category Manager - Fashion5 LCAs · median $135,000 Category Manager across all occupations →
Marketing & Operations Analyst	12	0.24%	$58,822	$60,986	$78,450	—
Marketing & Operations Analyst · full pay range (12 LCAs) P10$49,262 P25$58,822 Median$60,986 P75$78,450 P90$88,980 Median by H-1B wage level Level I$60,1748 LCAs
Marketing Consultant	11	0.22%	$80,000	$80,000	$80,560	+3.95%
Marketing Consultant · full pay range (11 LCAs) P10$70,000 P25$80,000 Median$80,000 P75$80,560 P90$83,200 Median by H-1B wage level Level II$80,00011 LCAs
Strategic Partnerships Development Associate	11	0.22%	$152,500	$178,000	$182,477	+3.49%
Strategic Partnerships Development Associate · full pay range (11 LCAs) P10$146,000 P25$152,500 Median$178,000 P75$182,477 P90$185,000 Median by H-1B wage level Level IV$182,4776 LCAs
PSS Life Cycle Marketing Professional	10	0.2%	$83,054	$83,054	$103,615	-6.05%
PSS Life Cycle Marketing Professional · full pay range (10 LCAs) P10$77,376 P25$83,054 Median$83,054 P75$103,615 P90$118,784 Median by H-1B wage level Level IV$83,0545 LCAs
Business Planning	10	0.2%	$176,376	$191,960	$208,033	+14.26%
Business Planning · full pay range (10 LCAs) P10$157,629 P25$176,376 Median$191,960 P75$208,033 P90$212,305

Titles are cleaned from the employer's own LCA text (codes and typos removed, nothing invented). Rows need 10+ filings in this SOC.

Top H-1B sponsors for Market Research Analysts and Marketing Specialists

Employers with the most certified LCAs for this occupation nationwide. Browse all sponsors →

Employer	Certified LCAs	Median	Profile

Market Research Analysts and Marketing Specialists salaries by state

BLS state medians, plus the same figure adjusted for local prices (BEA Regional Price Parities). Tap a state for its full range and H-1B pay.

State	Median	Jobs	Cost-adjusted	Profile

Market Research Analysts and Marketing Specialists salaries by metro area

Search by city, ZIP code or metro name. Tap a metro for its full range.

Metro area	Median	Jobs	Cost-adjusted	Profile

Skills & tools

Skills needed for Market Research Analysts and Marketing Specialists

How important each skill and knowledge area is for this job, rated by O*NET on a 1–5 scale from surveys of workers and occupational analysts.

Top skills

Active Listening4.0
Critical Thinking4.0
Reading Comprehension4.0
Writing4.0
Speaking3.9
Active Learning3.8
Complex Problem Solving3.8
Judgment and Decision Making3.8
Mathematics3.1
Monitoring3.1

Top knowledge areas

English Language4.2
Sales and Marketing3.6
Administration and Management3.4
Customer and Personal Service3.4
Administrative3.0
Mathematics3.0
Computers and Electronics2.8
Communications and Media2.8

Software and technology used

Adobe Creative Cloud softwareCanvaGoogle AnalyticsMicrosoft ExcelMicrosoft Office softwareMicrosoft OutlookMicrosoft PowerPointSalesforce softwareTikTokAdobe AcrobatAdobe After EffectsAdobe IllustratorAdobe InDesignAdobe PhotoshopAmazon RedshiftApache HadoopApache HiveApple macOS

Highlighted = in demand: frequently listed in employer job postings for this occupation (O*NET).

Source: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.

About the job

What market research analysts and marketing specialists do

Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Seek and provide information to help companies determine their position in the marketplace.
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Measure and assess customer and employee satisfaction.
Monitor industry statistics and follow trends in trade literature.

Also called

Market AnalystMarket Research AnalystMarket Research ConsultantMarket ResearcherBusiness Development SpecialistCommunications ConsultantCommunications SpecialistContent StrategistMarket Research SpecialistMarketing Research Coordinator

Specialties within this occupation

Search Marketing Strategists

More job titles for this occupation (80)

Ad Analyst (Advertising Analyst)Business Development AnalystBusiness Development AssociateBusiness Development RepresentativeCustomer Experience StrategistDigital MarketerDigital Marketing SpecialistDigital Marketing StrategistDigital Media PlannerDigital StrategistE-commerce StrategistElectronic Commerce Specialist (E-Commerce Specialist)Email Marketing SpecialistEvent MarketerExperience Planning StrategistExperience StrategistGovernment Business Development SpecialistHTML Developer (HyperText Markup Language Developer)Interactive Marketing StrategistInteractive Media Marketing SpecialistInteractive Media Marketing StrategistInternet AnalystInternet E-Commerce Specialist (Internet Electronic Commerce Specialist)Internet Marketing SpecialistInternet Marketing StrategistInternet Media PlannerMarket Research WorkerMarketing AnalystMarketing AssistantMarketing AssociateMarketing Communications SpecialistMarketing ConsultantMarketing CoordinatorMarketing ForecasterMarketing RepresentativeMarketing Research AnalystMarketing ResearcherMarketing SpecialistMarketing Support SpecialistNew Media StrategistOnline Marketing ConsultantOnline Marketing StrategistOnline User Experience StrategistPaid Media SpecialistPaid Search ConsultantPaid Search ManagerPaid Search Marketing StrategistPaid Search SpecialistPaid Search StrategistPPC Specialist (Pay Per Click Specialist)PPC Specialist (Pay-Per-Click Specialist)PPC Strategist (Pay-Per-Click Strategist)Search Advertising StrategistSearch AssociateSearch ConsultantSearch Engine EvaluatorSearch Engine Marketing AnalystSearch Engine Marketing Specialist (SEM Specialist)Search Engine Marketing Strategist (SEM Strategist)Search Engine Optimization Analyst (SEO Analyst)Search Engine Optimization Consultant (SEO Consultant)Search Engine Optimization Content SpecialistSearch Engine Optimization Specialist (SEO Specialist)Search Engine Optimizer (SEO)Search Engineer Marketing SpecialistSearch ManagerSearch Marketing AnalystSearch Marketing SpecialistSearch Marketing StrategistSearch Quality AnalystSearch SpecialistSearch StrategistSEO Strategist (Search Engine Optimization Strategist)Social Media SpecialistSocial Media StrategistStrategistTechnical Marketing ConsultantTechnical Marketing SpecialistUsability StrategistWeb Analyst

Source: O*NET 31.0 (USDOL/ETA, CC BY 4.0). These are general job titles, not H-1B filings; for titles employers actually filed, see “Job titles” above.

Similar jobs and how they pay

Occupations O*NET lists as closely related to Market Research Analysts and Marketing Specialists, with BLS national medians compared with this occupation's $78,760.

Occupation	Median	vs this job	Job growth
Marketing Managers 11-2021	$166,790	+111.8%	+6.9%
Advertising and Promotions Managers 11-2011	$133,660	+69.7%	-3.7%
Data Scientists 15-2051	$120,230	+52.7%	+34.6%
Management Analysts 13-1111	$101,860	+29.3%	+10.1%
Sales Managers 11-2022	$148,270	+88.3%	+4.5%
Public Relations Managers 11-2032	$146,910	+86.5%	+5.7%
Advertising Sales Agents 41-3011	$64,820	-17.7%	-7.2%
Financial and Investment Analysts 13-2051	$102,740	+30.4%	+7.2%

Job growth is the BLS projected change in employment, 2025–2035.