Occupation Salary Profile

Market Research Analysts and Marketing Specialists

SOC Code: 13-1161

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Excludes ā€œWeb and Digital Interface Designersā€ (15-1255), ā€œArt Directorsā€ (27-1011), ā€œGraphic Designersā€ (27-1024), and ā€œPublic Relations Specialistsā€ (27-3031).

National Median (BLS)
$67,980
ā–² +6.48% Nominal +3.12% Real
H-1B Sponsor Median
$85,000
ā–² +0.55% Nominal ā–¼ -2.5% Real
Average Base Salary
$72,440
Domestic Mean Pay
Total U.S. Employment
8,910
Active Positions (BLS)
Highest Paying State Calculatingā€¦
Highest Employment State Calculatingā€¦
Highest Paying Metro Calculatingā€¦

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National Baseline Wage Distribution

Empirical wage tiers reported across all 50 states by the Bureau of Labor Statistics for Market Research Analysts and Marketing Specialists.

Percentile Tier Annual Base Salary
10th Percentile $43,490
25th Percentile $54,190
National Median (50th Percentile) $67,980
75th Percentile $83,720
90th Percentile $104,990
P10: $43,490 P50 (Median): $67,980 P90: $104,990
Foreign Talent Market

H-1B Visa Sponsor Compensation Benchmarks

Based on 5,024 certified Labor Condition Applications (LCAs) filed by U.S. employers (Trailing 12 Months vs Prior 12 Months).

H-1B National Median $85,000
YoY Nominal Growth (T12M) ā–² +0.55%
Real Wage Growth (CPI-U Adj) -2.5%
H-1B Percentile Tier Sponsored Base Salary
10th Percentile $54,000
25th Percentile $65,000
H-1B Median (50th Percentile) $85,000
75th Percentile $130,000
90th Percentile $168,000
H-1B P10: $54,000 H-1B P50: $85,000 H-1B P90: $168,000
šŸ’” Market Premium Insight: The median salary for foreign talent sponsored for Market Research Analysts and Marketing Specialists roles ($85,000) is +25% higher than the broader domestic BLS national median ($67,980).